Skip to content

General Results

Uplift CVR

86.69%

105%

Returning Customer Rate

$350,000

Total extra revenu generated per year

6.70%

Pages per vist increased

-4.03%

Bounce rate decreassed

11.56%

Average visit durations increased

Top Preforming A/B tests

Hero Section 1/3

Hypothesis

Enhancing the hero section will make it easier for users to explore the site, boosting engagement and driving more conversions.

Goals

- Clearer product display
- Prominent button
- Better header and better navigation in the header

Left Image

BEFORE

Before Image

AFTER

After Image

Social Proof 2/3

Hypothesis

Incorporating an "As Seen On" section and replacing text reviews with video reviews will enhance credibility, foster trust, and improve user engagement, ultimately increasing conversion rates.

Goals

- Add As Seen On sections
- As Seen in description
- Change text reviews with video reviews

Left Image

BEFORE

Before Image

AFTER

After Image

Product Page 3/3

Hypothesis

It is important to increase trust, improve visual appeal, and simplify browsing, which will lead to higher conversion rates.

Goals

- Add reviews stars
- More attractive button color
- All pictures in one row

Left Image

BEFORE

Before Image

AFTER

After Image

Core Value | Client's Words on Collaboration

Partnering with Vest Design has been a game-changer. Their creativity, attention to detail, and commitment to our vision exceeded all expectations. They didn’t just deliver exceptional results, they made the process enjoyable and collaborative. Truly a team that feels like an extension of our own. We couldn’t ask for more!

Research Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

01

On the home page we provided a much better and cleaner look, representing a high-quality product image with a call to action button.

02

Adding as seen in the section greatly increased social proof for visitors by featuring brands and magazines where these brands were showcased.

03

Featuring video testimonials will gain social proof, as it shows visitors real reviews from real people who are happy with the product.

04

Making improvements on the product page makes it look more vivid and organized, giving a premium look for the customers.

05

Implementing sticky add to cart button allows visitors to see it whenever they scroll on the page, helping them add products to the cart at any time.

06

Adding upsells will increase conversion rate as customers easily can add more than one product to the cart and make bigger purchase.