Hypothesis
Enhancing the hero section will make it easier for users to explore the site, boosting engagement and driving more conversions.
Goals
- Clearer product display
- Prominent button
- Better header and better navigation in the header
Uplift CVR
86.69%
105%
Returning Customer Rate
$350,000
Total extra revenu generated per year
6.70%
Pages per vist increased
-4.03%
Bounce rate decreassed
11.56%
Average visit durations increased
Based on the above data, there are several key findings regarding the website's performance and user behaviour: