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General Results

Uplift CVR

130.83%

123%

Returning Customer Rate

$720,00

Total extra revenu generated per year

9.29%

Pages per vist increased

-3.33%

Bounce rate decreassed

17.39%

Average visit durations increased

Top Preforming A/B tests

Hero Section 1/3

Hypothesis

The emphasis on getting free shipping on orders over $50 meant a lot because people bought more, and adding a clear quick checkout button made it easier for shoppers to navigate their process.

Goals

- Add announcement bar with free shipping message
- Prominent CTA button
- Better font for headline

Left Image

BEFORE

Before Image

AFTER

After Image

Collection Page 2/3

Hypothesis

The icons we added at the top motivated customers to have more trust in the brand as well as the font change that also goes with the brand.

Goals

- Add collection image on top
- More clean look
- Better product placement

Left Image

BEFORE

Before Image

AFTER

After Image

Product Page 3/3

Hypothesis

It is very important to show reviews (stars) on the product page. People trust each other and like to see that other people are buying it, plus additional benefits that make it easier for the customer to click the BUY button.

Goals

- Add review stars
- Most popular benefits
- Sticky add to cart

Left Image

BEFORE

Before Image

AFTER

After Image

Core Value | Info shared on the meeting

We are beyond thrilled with the collaboration! The team at Vest Design Agency truly understood our vision and transformed our website into a user-friendly, high-converting platform. Their expertise in eCommerce optimization was evident in every step, from enhancing our site’s layout to fine-tuning the user experience.

Research Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

01

The homepage immediately highlights the unique benefits of the products, addressing customer needs and differentiating from competitors.

02

High-quality product images and cohesive branding create trust and a premium feel, leading to higher engagement and conversions.

03

The website is easy to navigate with a streamlined checkout process, reducing friction and cart abandonment.

04

Positive feedback and social proof throughout the site reassure potential buyers, increasing confidence in the purchase decision.

05

The site adapts seamlessly to mobile devices, offering an optimal experience that encourages on-the-go shoppers to complete purchases.

06

Prominent, well placed CTAs guide users towards key actions like shopping, subscribing, or exploring, improving conversion rates.